Joseph Perello
About Joseph Perello
Joseph Perello is the Founder and CEO of Props and has played a significant role in the strategic direction of New York Cruise Lines. He has an extensive background in marketing and business development, with previous leadership positions at notable organizations including the New York Yankees and MBNA.
Work at Props
Joseph Perello has served as the Founder and CEO of Props since its establishment in 2017. Under his leadership, Props has developed into a storytelling-as-a-service platform aimed at assisting brands in engaging audiences that often overlook conventional advertising methods. The company focuses on innovative storytelling solutions, enabling brands to connect more effectively with their target demographics.
Previous Experience in Marketing
Prior to founding Props, Joseph Perello held several significant marketing roles. He was the Chief Marketing Officer for the City of New York from 2003 to 2006, where he directed marketing strategies for the city. He also served as Vice President of Marketing at MBNA from 1989 to 1997 and at the New York Yankees from 1997 to 2000, where he contributed to marketing and business development initiatives.
Involvement with New York Cruise Lines
Joseph Perello is involved in the strategic direction of New York Cruise Lines, which includes well-known maritime experiences such as Circle Line and World Yacht. He has been a member of the Board of Directors since 2018, contributing to the company's vision and growth in the cruise industry.
Education and Expertise
Joseph Perello earned a Bachelor of Arts degree in History and Journalism from the University of Delaware, where he studied from 1986 to 1990. His educational background has provided him with a strong foundation in communication and storytelling, which he has applied throughout his career in various marketing roles.
Entrepreneurial Ventures
In addition to his role at Props, Joseph Perello co-founded Catch New York, where he worked from 2009 to 2016. This venture focused on marketing and advertising solutions, further showcasing his expertise in the field of brand engagement and strategic marketing.