Prospect Path
Prospect Path is a customer acquisition platform tailored for software companies, enabling them to connect with ready-to-buy customers and promote their products across leading comparison sites.
Customer Acquisition Platform for Software Companies
Prospect Path offers a niche platform specifically for customer acquisition aimed at software companies. The platform facilitates targeting best-fit customers at the right buying moment. By integrating with leading comparison sites, it helps software companies reach active software buyers, ensuring they promote their products to a relevant audience. Clients leveraging Prospect Path's platform include notable names like Sage, Athena, Oracle, BambooHR, Zenefits, and Tebra.
Lead Campaign Creation and Integration
Prospect Path enables the creation of targeted lead campaigns that align with the needs of active software buyers. This feature allows companies to develop highly focused marketing campaigns. Additionally, the platform offers seamless integration with leading comparison sites, helping software companies generate leads more effectively. Users can easily set up campaigns and monitor performance through the platform, simplifying the lead generation process.
Data Privacy and Compliance
Operating under the management of Converted Media Ltd, Prospect Path adheres to strict data privacy regulations, including the General Data Protection Regulation (GDPR) and the California Consumer Privacy Act (CCPA). The platform provides users with detailed information on how personal data is collected, used, shared, and ensures compliance with relevant laws. Users have the right to access, rectify, delete, and port their personal data, and they can unsubscribe from direct marketing communications.
Headquarters and Client Access
Prospect Path is headquartered at The Core, Science Central, Bath Lane, Newcastle upon Tyne, NE4 5TF, UK. The platform allows software companies to create a free account to explore its features and services. This facilitates an easy and low-commitment entry point for potential users to experience the platform's benefits before opting for more extensive use.