Brett Ivey
About Brett Ivey
Brett Ivey is a Senior Marketing Technology & Data Integration Specialist at Protective Life, where he develops predictive models and analyzes campaign performance. He has a diverse background in marketing and data analytics, with previous roles at Shipt and a strong educational foundation in business and machine learning.
Current Role at Protective Life
Brett Ivey serves as a Senior Marketing Technology & Data Integration Specialist at Protective Life, a position he has held since 2021. In this role, he develops predictive models aimed at enhancing sales, engagement, and retention for the company. He also analyzes campaign performance and web metrics, contributing to the overall effectiveness of the marketing team.
Previous Experience at Shipt
Before joining Protective Life, Brett Ivey worked at Shipt in various capacities from 2017 to 2019. He began as a Communications Specialist for one month and then transitioned to a Logistics Specialist for four months. Following these roles, he served as a Data Analyst focused on Partner & Brand Success for two years. His experience at Shipt provided him with a solid foundation in data analysis and communication.
Educational Background
Brett Ivey holds a Master of Business Administration (MBA) with a focus on Data Analytics from LSU Shreveport, where he studied from 2017 to 2018. He also earned a Graduate Certificate in Applied Machine Learning from Columbia Engineering in 2020. Additionally, he obtained another Graduate Certificate in Applied Machine Learning from Alabama Southern Community College between 2009 and 2011. His educational background supports his expertise in data-driven marketing strategies.
Work History at Protective Life
Prior to his current role, Brett Ivey worked at Protective Life as a Marketing Data Analyst II from 2019 to 2021. In this position, he focused on data analysis to support marketing initiatives. His experience at Protective Life has allowed him to grow within the company and develop skills relevant to marketing technology and data integration.
Kinesiology and Exercise Science Degree
Brett Ivey earned a Bachelor's degree in Kinesiology and Exercise Science from the University of West Alabama, studying from 2011 to 2013. This degree provided him with a diverse educational background, contributing to his analytical skills and understanding of human behavior, which can be beneficial in marketing contexts.