Vanessa Love
About Vanessa Love
Vanessa Love is a Business Systems Analyst at Protective Life, where she has worked since 2016. She previously held various positions at Protective Life and SouthTrust Bank, contributing significantly to marketing technology and website development.
Work at Protective Life
Vanessa Love has been employed at Protective Life since 2016, currently serving as a Business Systems Analyst. In her previous role as Director of Marketing Technology from 2004 to 2016, she contributed significantly to the company's marketing initiatives. During her tenure, she played a key role in establishing design standards for new website development, which enhanced the user experience and aligned with the company's branding strategy. Her work has focused on improving digital marketing efforts and implementing analytics tracking for marketing emails.
Education and Expertise
Vanessa Love pursued her education at the University of Alabama at Birmingham, where she studied Finance and earned a Bachelor of Science in Business Administration from 1987 to 1995. She also attended Auburn University for one year, focusing on Business Administration and Management. Her educational background provides a solid foundation for her expertise in business systems analysis and marketing technology.
Background in Banking and Technology
Prior to her roles at Protective Life, Vanessa Love gained extensive experience in the banking sector, particularly at SouthTrust Bank. She held several positions, including AVP, Website Administrator, and AVP, eCommerce Manager. Her career at SouthTrust Bank spanned from 1992 to 2004, where she served as Project Manager and Systems Administration Manager. This diverse background in banking and technology has equipped her with a comprehensive understanding of both fields.
Professional Experience in Agile Development
Vanessa Love has experience working within an agile development environment, where she has served in various roles, including as a product owner. This experience has allowed her to contribute effectively to project management and team collaboration, ensuring that projects align with business goals and user needs. Her involvement in agile methodologies enhances her capability to adapt to changing project requirements.
Digital Marketing Contributions
In her role at Protective Life, Vanessa Love has implemented analytics tracking and reporting for marketing emails. This initiative has improved the company's digital marketing strategy by providing valuable insights into customer engagement and campaign effectiveness. Her contributions in this area have helped to refine marketing approaches and optimize communication with clients.