Alec Shirkey
About Alec Shirkey
Alec Shirkey serves as the Director of Demand & Content Marketing at Proven Optics, where he leads content and demand generation efforts. He has a background in marketing and journalism, having held various roles in companies such as LexShares and MLB Advanced Media.
Work at Proven Optics
Alec Shirkey serves as the Director of Demand & Content Marketing at Proven Optics, a role he has held since 2023. In this position, he leads content and demand generation efforts, focusing on enhancing the company's marketing strategies. Proven Optics specializes in IT financial management solutions and is backed by ServiceNow Ventures and Silversmith Capital Partners. The company has been recognized as a two-time Americas App Development Platform Partner of the Year within the ServiceNow ecosystem.
Previous Experience in Marketing
Before joining Proven Optics, Alec Shirkey worked at LexShares as the Director of Marketing from 2022 to 2023, where he contributed to marketing strategies in a hybrid work environment. Prior to that, he served as the Marketing Manager at LexShares from 2020 to 2022. His experience also includes a role as Content Marketing Manager at Brainshark from 2018 to 2020, where he focused on content strategies to support marketing initiatives.
Background in Journalism
Alec Shirkey has a background in journalism, having worked as an Associate Reporter at MLB Advanced Media, L.P. from 2014 to 2015. He also held the position of Associate Editor at The Channel Company from 2017 to 2018. His early career included roles at The Red & Black Publishing Co., where he served as Managing Editor and held various reporting positions from 2012 to 2014. This experience provided him with strong writing and editorial skills.
Education and Expertise
Alec Shirkey earned Bachelor's degrees in Finance and English from The University of Georgia, completing his studies from 2010 to 2014. His educational background supports his expertise in financial visibility and cost-saving opportunities, particularly through SaaS applications. This combination of finance and communication skills enhances his effectiveness in marketing roles.
Membership in Pavilion
Alec Shirkey has been a member of Pavilion since 2022. Pavilion is a professional organization that connects leaders in the revenue and growth space, providing resources and networking opportunities. His involvement in Pavilion reflects his commitment to professional development and collaboration within the marketing and business community.