Cassidy Belville
About Cassidy Belville
Cassidy Belville is a Digital Marketing Director with extensive experience in multi-channel marketing strategies and a strong background in B2B marketing. She currently leads a team at Provenir, focusing on achieving key performance indicators and exploring the application of AI and machine learning in marketing.
Current Role as Digital Marketing Director
Cassidy Belville currently serves as the Digital Marketing Director at Provenir, a position she has held since 2023. In this role, she leads a team of marketing professionals, focusing on multi-channel marketing strategies that drive growth and generate measurable results. Her leadership fosters an environment of efficiency and innovation within the marketing department.
Previous Experience at Provenir
Before her current role, Cassidy worked at Provenir as a Digital Marketing Manager from 2021 to 2023 and as a Senior Manager, Digital Marketing from 2023 to 2024. During her tenure, she specialized in utilizing marketing technology and analytics to enhance effectiveness and achieve key performance indicators related to leads, social media engagement, website traffic, and SEO rankings.
Education and Expertise in Marketing
Cassidy Belville studied at the University of Colorado Denver Business School, where she earned a Bachelor of Science in Marketing from 2018 to 2019. Her academic background, combined with her extensive professional experience, has equipped her with a strong understanding of B2B marketing and the ability to develop strategic marketing efforts that contribute to business growth.
Experience at Spinnaker Support
Prior to her roles at Provenir, Cassidy worked at Spinnaker Support for six years. She started as an Archive Analyst and Tax Research Specialist from 2015 to 2016, then transitioned to a Digital Marketing Specialist from 2017 to 2021, and finally served as a Digital Marketing Coordinator from 2015 to 2017. This experience provided her with a solid foundation in digital marketing practices.
Interest in AI and Decision Technologies
Cassidy has a keen interest in the application of artificial intelligence and machine learning in decision-making processes. She explores these topics through her writings, including blog posts on decision engines and their impact on business processes. Her contributions include discussions on integrating data sources for improved decision-making, particularly in the financial services sector.