Satprit (Sat) Duggal
About Satprit (Sat) Duggal
Satprit (Sat) Duggal serves as the VP and Head of Marketing at Pryon, bringing extensive experience from previous roles at notable companies such as GE, C3 AI, and Hindustan Unilever.
Current Role at Pryon
Satprit Duggal serves as the VP and Head of Marketing at Pryon since 2023. In this role, he is responsible for leading the marketing strategy and initiatives for the company. His focus includes building brand awareness and driving customer engagement through innovative marketing practices. His tenure at Pryon marks a significant step in his career, as he continues to leverage his extensive experience in the marketing field.
Previous Experience in Marketing and Sales
Prior to joining Pryon, Satprit Duggal held various significant positions in marketing and sales. He worked at C3 AI as VP of Marketing from 2021 to 2023 and previously served as Sr Director of Channel Marketing from 2018 to 2021. His experience also includes a role at Enlighted Inc as Vertical Marketing from 2016 to 2018. Duggal's career began at Hindustan Unilever, where he was a Sales and Marketing Manager from 1997 to 1999.
Educational Background
Satprit Duggal completed his MBA in General Management at the Indian Institute of Management Ahmedabad from 1995 to 1997. He also holds a Bachelor of Engineering in Electronics & Telecommunication from the University of Mumbai, which he attended from 1990 to 1994. His educational background provides a strong foundation for his expertise in marketing and technology.
Expertise in Marketing Strategy
Duggal possesses deep knowledge in building a martech stack and executing full-funnel lead generation campaigns across multiple channels. He has expertise in managing investor marketing for companies at various stages, including pre-IPO and post-IPO. His ability to lead account-based and metrics-driven B2B demand generation campaigns has resulted in significant revenue growth and high campaign ROI.
Achievements in Marketing Initiatives
Throughout his career, Satprit Duggal has developed value packaging and pricing strategies for GE's Predix and Predix-based applications. He has created marketing and sales playbooks and established operational processes for global marketing teams. His leadership in demand generation campaigns has consistently delivered substantial growth in revenues and impressive campaign returns.