Maura Rivera
About Maura Rivera
Maura Rivera serves as the Chief Marketing Officer at Qualified.com, bringing extensive experience from previous roles at GetFeedback, Campaign Monitor, and Salesforce. She has been recognized as one of the most important marketing tech executives of 2021 and specializes in leveraging intent data and AI-driven solutions for strategic marketing initiatives.
Current Role at Qualified
Maura Rivera serves as the Chief Marketing Officer at Qualified.com, a position she has held since 2021. In this role, she focuses on enhancing marketing strategies and driving engagement through innovative solutions. Rivera has implemented Qualified PipelineAI, which aims to improve engagement and conversion rates of high-value website visitors using tools such as live chat and chatbots.
Previous Experience in Marketing
Prior to her current role, Rivera held various marketing positions across notable companies. She was the VP of Marketing at Qualified.com from 2019 to 2021. Before that, she worked as the Director of Product Marketing at GetFeedback, Inc. from 2017 to 2019, and as the Director of Customer Marketing at Campaign Monitor from 2015 to 2016. Her experience includes leading marketing teams and developing strategic initiatives.
Career at Salesforce
Rivera has extensive experience at Salesforce, where she worked in several capacities. She began as a Recruiting Coordinator from 2010 to 2011, then transitioned to the role of Executive Assistant to the Chief Marketing Officer from 2011 to 2012. She later served as an Associate Marketing Manager from 2012 to 2014 and as a Marketing Manager from 2014 to 2015. Her time at Salesforce contributed significantly to her marketing expertise.
Education and Academic Background
Maura Rivera earned her Bachelor of Arts degree in Communication from Santa Clara University, where she studied from 2006 to 2010. Additionally, she spent a year studying at Gonzaga University in Florence from 2008 to 2009. Her academic background laid the foundation for her career in marketing and communication.
Recognition in Marketing Technology
In 2021, Rivera was recognized as one of the most important marketing tech executives, highlighting her influence and contributions to the field. This recognition reflects her extensive experience and innovative approaches in leveraging intent data and AI-driven solutions for strategic marketing initiatives.