Quantcast
Quantcast provides digital advertising, audience insights, and consent management solutions, leveraging AI and a large first-party data set to drive results.
Services
Quantcast offers digital advertising, audience insights, and consent management solutions. The company provides a platform with capabilities including cookieless advertising, brand advertising, performance advertising, AI & machine learning, and omnichannel solutions. These services are tailored for brands, agencies, and publishers. Quantcast's utilization of a large first-party unique data set and AI engine, Ara, enhances its service offerings, allowing for more precise advertising outcomes.
Products
Quantcast offers products and services such as Quantcast Measure, a free product that provides rich audience intelligence. Additionally, Quantcast offers cookieless advertising solutions designed to reach audiences without relying on third-party cookies. The platform’s offerings are known for their capability to improve customer conversions by 44% and save 50% of the time compared to traditional DSPs, as reported by Forrester TEI in January 2022.
Resource Center
Quantcast's resource section includes various educational and informational materials. It offers free online training through Quantcast Academy, which includes webinars, guides, events, blogs, case studies, newsletters, and podcasts. This comprehensive resource center is designed to support users in maximizing the effectiveness of Quantcast's platform and services.
Recognition
Quantcast's platform has received significant recognition, being named a 'next-generation DSP 2.0' by Forrester TEI in January 2022. According to the Forrester TEI Report, Quantcast's platform is noted for contributing to a 44% increase in customer conversions and providing 50% time savings over traditional Demand Side Platforms (DSPs).
AI and Machine Learning
Quantcast harnesses the power of AI and machine learning through its AI engine, Ara. The engine utilizes a large first-party unique data set to drive advertising outcomes effectively. This advanced technology aids in the optimization of advertising strategies, making Quantcast a robust platform for sophisticated digital advertising solutions.