Martina Pozzi
About Martina Pozzi
Martina Pozzi is an Associate Account Manager specializing in optimizing Demand-Side Platform campaigns to enhance performance. She has a background in media and marketing, with experience at Radancy and Quantcast, and holds degrees in Business Linguistics and Marketing.
Current Role at Quantcast
Martina Pozzi serves as an Associate Account Manager at Quantcast, a position she has held since 2020. In this role, she specializes in optimizing Demand-Side Platform (DSP) campaigns to enhance performance. Her responsibilities include managing and nurturing long-term relationships with media agencies and clients. She provides strategic consulting on digital media solutions aimed at improving client outcomes. Additionally, she is involved in upselling and cross-selling initiatives to maximize client engagement and revenue.
Previous Experience at Quantcast
Before her current role, Martina Pozzi worked at Quantcast as a Sales Support Administrator from 2019 to 2020. During this time, she contributed to the sales process by providing administrative support and assisting in client communications. Her experience in this position laid the groundwork for her advancement to Associate Account Manager.
Internship Experience
Martina Pozzi has completed several internships that contributed to her professional development. She worked as a Media Intern at Radancy in Hamburg, Germany, for eight months from 2017 to 2018. Additionally, she held a Student Internship at SAIP Advanced Polyurethane Equipment for two months in 2017, and another Student Internship at Poliform spa for one month in 2013, both in Inverigo.
Educational Background
Martina Pozzi studied at Università Cattolica del Sacro Cuore, where she earned a Bachelor's degree in Business Linguistics Expert from 2014 to 2017. She furthered her education at Edinburgh Napier University, obtaining an MSc in Marketing & Brand Management from 2018 to 2019. Earlier, she completed her High School Diploma in Accounting and Finance at ITC Jean Monnet from 2009 to 2014.
Skills and Expertise
Martina Pozzi possesses expertise in digital media solutions and campaign optimization. She conducts business and investment reviews along with detailed campaign analysis to inform strategic decisions. Her skills include developing structured reporting systems to streamline project management and enhance client communication.