Matt Madden
About Matt Madden
Matt Madden is a Senior Product Specialist at Quantcast, known for his ability to connect revenue and product teams effectively. He has a diverse background in programmatic media buying and digital strategy, with previous roles at companies such as Williams-Sonoma, Amobee, and Carat.
Work at Quantcast
Matt Madden has been employed at Quantcast as a Senior Product Specialist since 2022. In this role, he focuses on aligning product development with market needs, leveraging his background in bridging revenue and product teams. His expertise in programmatic media buying and digital strategy supports his contributions to product specialization within the organization.
Previous Experience in Media Buying and Strategy
Prior to his current role, Matt Madden worked at several companies in the media buying and strategy sector. He served as a Performance Strategist at Amobee from 2019 to 2021, and later as a Senior Performance Strategist from 2021 to 2022. His tenure at Williams-Sonoma, Inc. included roles as Analyst and Senior Analyst in Programmatic Media Buying, where he worked from 2017 to 2019. Additionally, he held positions at Carat, contributing to integrated planning and digital activation.
Education and Expertise
Matt Madden earned a Bachelor of Arts (B.A.) in Communication and Media Studies & Psychology from the University of Michigan, where he studied from 2010 to 2014. His educational background supports his diverse skill set, which includes communications planning, digital strategy, and activation. This knowledge enhances his ability to specialize in product development and meet customer needs in the ad tech industry.
Background in Product Marketing and Business Development
Matt Madden began his career with an internship at The Straits Lighting Company, where he focused on Product Marketing and Business Development from 2013 to 2014. This early experience laid the foundation for his understanding of market dynamics and product positioning, which he has built upon in subsequent roles across various organizations in the media and advertising sectors.
Skills in Digital Strategy and Programmatic Media
Matt Madden possesses a strong skill set in digital strategy and programmatic media buying. His deep understanding of technical DSP consulting enhances his capabilities in these areas. His keen interest in ad tech drives his passion for developing products that align with customer needs and support business growth.