Matt White
About Matt White
Matt White is a Vice President at Quantcast, where he has worked since 2012, contributing significantly to the company's growth in Europe. He previously held various roles at Yahoo! and Channel4, and he holds an MBA from Keele University.
Work at Quantcast
Matt White has held multiple positions at Quantcast since joining the company in 2012. He started as Sales Director and progressed to UK Managing Director, a role he has maintained for 12 years. In addition, he serves as EMEA Managing Director, a position he has held for 8 years. Under his leadership, Quantcast expanded its European presence to seven countries, including London, Dublin, Stockholm, Madrid, Milan, Munich, and Paris. He has been instrumental in growing the European team to over 200 employees.
Previous Experience at Yahoo!
Before joining Quantcast, Matt White worked at Yahoo! in various roles from 2008 to 2012. He served as Head of Mobile Search and Display Advertising for two years, followed by a position as Director of Mobile Advertising and Online Advertising for 11 months. He later became Group Director at Yahoo! for one year. His experience at Yahoo! contributed to his expertise in digital advertising and marketing.
Education and Expertise
Matt White studied at Keele University, where he earned an MBA in Business from 1991 to 1994. His educational background has provided him with a strong foundation in business principles, which he has applied throughout his career in the digital advertising industry.
Background in Media and Advertising
Prior to his tenure at Yahoo!, Matt White worked at Channel 4 as Group Head from 2000 to 2005. This role contributed to his extensive experience in media and advertising, preparing him for leadership positions in subsequent companies. His career trajectory reflects a consistent focus on digital and mobile advertising.