Nisha Ridout
About Nisha Ridout
Nisha Ridout serves as the Head of Marketing at Quantcast, a position she has held since 2021. With a background in events and marketing, she previously worked as a Senior Field Marketing Manager at Quantcast and as an Events & Marketing Manager at DatingDirect.com.
Current Role at Quantcast
Nisha Ridout serves as the Head of Marketing at Quantcast, a position she has held since 2021. In this role, she is responsible for overseeing marketing strategies and initiatives aimed at enhancing brand visibility and engagement. Her leadership contributes to the company's marketing direction and overall growth in the competitive digital advertising landscape.
Previous Experience at Quantcast
Before her current role, Nisha Ridout worked at Quantcast as the Senior Field Marketing Manager for the EMEA region from 2011 to 2022. During her eleven years in this position, she focused on developing and executing marketing strategies tailored to the European, Middle Eastern, and African markets. Her experience in this role helped strengthen Quantcast's presence in these regions.
Experience at DatingDirect.com Limited
Nisha Ridout was employed as the Events & Marketing Manager at DatingDirect.com Limited from 2004 to 2009. In this role, she managed various marketing initiatives and events, contributing to the company's visibility in the online dating sector. Her work involved coordinating marketing campaigns and enhancing customer engagement through events.
Education in Events and Marketing
Nisha Ridout earned her Bachelor's degree in Events & Marketing from the University of Leeds, where she studied from 2000 to 2004. This academic background provided her with foundational knowledge and skills in marketing principles, event management, and strategic planning, which she has applied throughout her career.