Brian Woodford, MBA
About Brian Woodford, MBA
Brian Woodford is a Product Marketing Manager at R-Zero, where he has worked since 2022. He has a diverse background in product marketing and management, with previous roles at companies such as STERIS Corporation, GE Current, and Philips.
Work at R-Zero
Brian Woodford has been serving as the Product Marketing Manager at R-Zero since 2022. In this role, he collaborates closely with the product team to align on strategic success measures and gain insights into product roadmaps. He is responsible for developing tailored buyer journeys and value propositions for various ecosystems and verticals. Additionally, he monitors the competitive landscape to track direct competitors and alternative products. Brian also collaborates with the demand generation team to execute go-to-market activities for new products and features, and he represents R-Zero's brands at conferences and trade shows.
Previous Work Experience
Before joining R-Zero, Brian Woodford held several positions in product marketing and management. He worked at GE Current as a Product Marketing Manager for Outdoor LED Fixtures from 2020 to 2022. Prior to that, he was an Associate Product Manager at Lincoln Electric from 2018 to 2020. His earlier roles include Associate Product Manager at STERIS Corporation, Marketing Coordinator at Patio Enclosures, and Business Analyst at Philips. He also gained experience as a Marketing Specialist at OnShift and as a Mortgage Banker at Quicken Loans.
Education and Expertise
Brian Woodford holds a Master of Business Administration (M.B.A.) from Lake Erie College, where he studied Business Administration and Management from 2013 to 2015. He also earned a Bachelor of Business Administration with a focus on Marketing from Cleveland State University, studying from 2008 to 2010. His educational background equips him with a strong foundation in business principles and marketing strategies, which he applies in his current role and previous positions.
Skills and Responsibilities
In his role as Product Marketing Manager at R-Zero, Brian Woodford is involved in evaluating new business opportunities and creating narratives for market entry decisions. He partners with the product team to ensure alignment on strategic goals and product roadmaps. His responsibilities also include developing buyer journeys and value propositions, as well as executing go-to-market strategies in collaboration with the demand generation team. His expertise in monitoring the competitive landscape enhances his ability to position R-Zero's products effectively.