Radius Global
Radius Global is a medium-sized market research company founded in 1960, with headquarters in New York and locations in Beijing, London, and Dubai. The company specializes in various areas including product innovation, price optimization, and customer satisfaction, serving over 350 global brands and conducting more than 1 million quantitative surveys annually.
Company Overview
Radius Global is a medium-sized market research firm founded in 1960, with its headquarters located in New York, NY, USA. The company operates regional offices across various cities in the United States, including Albany, Austin, Chicago, and San Francisco, among others. Radius Global has a significant international presence, with locations in Beijing, China; London, UK; and Dubai, UAE. The firm specializes in providing strategic insights and guidance to Fortune 500 companies and multinational organizations.
Market Research Services
Radius Global offers a comprehensive range of market research services, including market strategy, brand equity assessment, shopper insights, and customer satisfaction studies. The company excels in addressing complex issues related to development, marketing, and communications. It conducts over 1,000 projects annually, utilizing advanced analytics solutions such as choice-based approaches and segmentation studies. The firm is recognized for its ability to provide strategic business-building guidance to optimize brand offerings.
Global Reach and Project Experience
Radius Global engages in research projects across Asia, Africa, Europe, and the Americas, demonstrating a truly global reach. The company has project experience in over 60 countries and serves more than 350 leading global brands. Each year, Radius Global conducts over 1 million quantitative surveys and more than 3,000 qualitative sessions, showcasing its extensive capabilities in gathering and analyzing customer insights.
Corporate Responsibility Initiatives
Radius Global is committed to corporate responsibility, focusing on sustainability, diversity, and social impact. The company engages in initiatives that aim to make a positive difference in the communities it serves. This commitment reflects the firm's dedication to not only providing valuable insights but also contributing to broader societal goals.
Innovative Approaches and Tools
The company employs innovative approaches such as immersive techniques and data science to enhance its research capabilities. Radius Global utilizes a strategic insights framework known as the Brand Growth Navigator and hosts Looking Glass workshops to facilitate the transition from insights to actionable strategies. Additionally, the firm offers an Innovation Sprint service designed to fast-track brand innovations, further solidifying its position as a leader in market research.