Melanie Haughton
About Melanie Haughton
Melanie Haughton serves as the Director of Growth Marketing at Rafay, where she applies her expertise in data-driven marketing strategies. With a background that includes roles at Everbridge and xMatters, she has developed a strong focus on accountability and achieving results throughout her career.
Work at Rafay
Melanie Haughton serves as the Director of Growth Marketing at Rafay, a position she has held since 2022. In this role, she focuses on developing and implementing data-driven marketing strategies that align with the company's growth objectives. Her expertise in executing well-crafted marketing plans contributes to Rafay's efforts in expanding its market presence and enhancing customer engagement.
Previous Experience at Everbridge
Before joining Rafay, Melanie Haughton worked at Everbridge as the Director of Demand Generation from 2021 to 2022. During her tenure of 10 months, she was responsible for driving demand generation initiatives that supported the company's marketing goals. Prior to this role, she served as the Senior Demand Generation Manager at xMatters, Inc., an Everbridge Company, from 2019 to 2021, where she focused on creating effective demand generation strategies.
Education and Expertise
Melanie Haughton studied at the W. P. Carey School of Business at Arizona State University, where she earned a degree in Business with a focus on Marketing from 2001 to 2005. Her educational background has equipped her with the skills necessary to create data-driven marketing strategies. She has a strong emphasis on accountability and curiosity, which informs her approach to achieving results in her marketing endeavors.
Career Background
Melanie Haughton's career includes various roles in marketing across multiple organizations. She worked at OSIsoft as a Global Marketing Campaign Manager from 2014 to 2019, where she managed marketing campaigns on a global scale. Prior to that, she held the position of Marketing Project Manager at Delta Dental from 2008 to 2014. Her early career included roles as an Account Executive at USA Marketing from 2006 to 2008 and as Director of Demand Generation at xMatters, Inc. for a brief period in 2021.
Marketing Disciplines and Focus
Melanie Haughton has extensive experience in various marketing disciplines, including event marketing and product launch marketing. Her professional focus encompasses creating and executing marketing strategies that drive engagement and results. She emphasizes accountability and curiosity in her work, which contributes to her effectiveness in achieving marketing objectives.