Susan Boland
About Susan Boland
Susan Boland serves as the Vice President of Digital Strategy at Rain the Growth Agency, where she specializes in transforming organizations into customer-centric, digitally-led entities. With extensive experience in various industries and a strong background in marketing and communications, she focuses on enhancing consumer experiences and driving growth through CRM and lifecycle marketing.
Current Role at Rain the Growth Agency
Susan Boland serves as the Vice President of Digital Strategy at Rain the Growth Agency, a position she has held since 2020. In this role, she focuses on leveraging digital strategies to drive growth and enhance customer experiences. Her expertise includes transforming organizations into customer-centric and digitally-led entities. She co-leads HypeHer, a specialized practice within the agency that targets women's sports media opportunities.
Previous Experience in Digital Strategy
Before her current role, Susan Boland held several significant positions in digital strategy. She worked as the Executive Director of Digital Strategy at Colangelo Synergy Marketing from 2010 to 2012. Prior to that, she served as the SVP Group Director at DigitasLBi North America for 14 years, from 1992 to 2006. After her tenure at Colangelo, she was the Chief Strategy Officer at Epsilon from 2012 to 2015 and the SVP of Retail and CPG Solutions at Merkle from 2015 to 2017.
Education and Academic Background
Susan Boland holds a Bachelor of Arts degree in Communications from the University of Pennsylvania. She furthered her education by obtaining a Master of Business Administration (MBA) in Marketing from Georgetown University McDonough School of Business. Her academic background provides a strong foundation for her expertise in digital strategy and marketing.
Expertise in Consumer-Centric Strategies
Susan Boland specializes in leveraging data and insights to enhance consumer experiences. Her focus is on driving growth and retention through customer relationship management (CRM) and lifecycle marketing. She has extensive vertical experience across various industries, including consumer packaged goods (CPG), retail, consumer electronics, telecommunications, financial services, and hospitality.