Yuki Tanaka
About Yuki Tanaka
Yuki Tanaka serves as the Director of Cross Channel Planning & Inclusion Marketing at Rain the Growth Agency, where he has worked since 2020. He has extensive experience in media planning and marketing, having held various roles at notable agencies and earned degrees in Advertising-Management and Communication Studies from the University of Oregon.
Current Role at Rain the Growth Agency
Yuki Tanaka serves as the Director of Cross Channel Planning & Inclusion Marketing at Rain the Growth Agency. In this role, Tanaka has been instrumental in implementing the holistic Transactional Brand Building approach, which aims to achieve both sales and branding goals simultaneously. Tanaka specializes in linking strategy, creative, and production with audience targeting and dynamic media buying, focusing on driving transformational growth for clients. This position has been held since 2020, contributing to the agency's efforts in serving a diverse range of clients, including direct-to-consumer companies and established brands.
Previous Experience in Agency Sales
Prior to joining Rain the Growth Agency, Yuki Tanaka worked as the Director of Agency Sales at Resonate for five months in 2019. This role was based in the Portland, Oregon area and involved managing relationships and sales strategies within the agency sector. Tanaka's experience in agency sales provided a foundation for understanding client needs and market dynamics, which has been beneficial in subsequent roles.
Education and Academic Background
Yuki Tanaka earned a Bachelor of Arts degree from the University of Oregon, where studies focused on Advertising-Management, Business Administration, and Communication Studies from 2002 to 2006. Tanaka furthered education by obtaining a Graduate Certificate in Multicultural Marketing Communications from Florida State University, completing this program from 2021 to 2022. This academic background supports Tanaka's expertise in marketing and communication strategies.
Career Progression in Media Planning
Yuki Tanaka has extensive experience in media planning, having held various positions across multiple organizations. Tanaka began as a Media Planner at Borders Perrin Norrander from 2007 to 2010, followed by roles at Hill Holliday, where Tanaka progressed from Media Planner to Senior Media Planner and then Media Supervisor between 2011 and 2014. Additionally, Tanaka served as Associate Media Director at Pollinate from 2014 to 2015. This progression illustrates a solid foundation in media strategy and execution.
Client Engagement and Specialization
In the current role at Rain the Growth Agency, Yuki Tanaka works with a diverse range of clients, including direct-to-consumer fast companies, category disruptors, and established brands with traditional models. Tanaka's specialization in linking strategy, creative, and production with audience targeting and dynamic media buying is key to driving transformational growth for these clients. This focus on diverse client engagement highlights Tanaka's adaptability and expertise in the marketing field.