Cynthia Herrerias
About Cynthia Herrerias
Cynthia Herrerias is an Account Executive at Rain the Growth Agency, with a background in advertising and marketing. She has experience working with various clients and possesses expertise in managing cross-disciplinary teams to drive client success.
Work at Rain the Growth Agency
Cynthia Herrerias has been serving as an Account Executive at Rain the Growth Agency since 2023. In this role, she focuses on integrating human truth with creative methodologies to enhance advertising projects. Her position involves managing client relationships and driving campaign success through strategic planning and execution.
Previous Experience in Account Management
Prior to her current role, Cynthia gained experience as an Account Executive at c0ffe3 in 2022, where she worked remotely for two months. She also interned at Anomaly in Los Angeles for two months in 2022, focusing on account management. Additionally, she worked as an Account Coordinator at Movers+Shakers from 2022 to 2023, further developing her skills in client relations and project management.
Consulting and Event Coordination Experience
Cynthia worked as a Marketing and PR Consultant while self-employed from 2018 to 2020 in Houston, Texas. This role allowed her to develop campaigns for various clients, including well-known brands such as Shopify and Epson. Furthermore, she served as an Event Coordinator for the American Advertising Federation - UH from 2020 to 2021, where she organized events to promote advertising initiatives.
Education and Expertise
Cynthia studied at the Jack J. Valenti School of Communication at the University of Houston, where she earned a Bachelor of Arts in Advertising from 2020 to 2022. She also pursued a minor in Political Science and Government, focusing on Law, Values, and Policy from 2021 to 2022. Her education has equipped her with a strategic approach to creating culturally relevant advertising work.
Achievements and Campaign Development
Cynthia has developed campaigns for various clients, including 1-800-Contacts and Cirkul. She has a strong focus on managing cross-disciplinary teams to drive client success and utilizes industry tools such as WARC, MRI-Simmons, and Mintel for market research and campaign development. Her experience as a MAIP 2022 Fellow selected by Anomaly LA further highlights her commitment to professional growth in the advertising industry.