Kendra Tang
About Kendra Tang
Kendra Tang is a Programmatic Supervisor currently working at Rain the Growth Agency since 2022. She has a diverse background in media planning and programmatic advertising, with previous roles at LaneTerralever, R&R Partners, and Wynn Resorts.
Current Role at Rain the Growth Agency
Kendra Tang serves as a Programmatic Supervisor at Rain the Growth Agency. She has held this position since 2022, contributing to the agency's programmatic advertising strategies. Her role involves overseeing programmatic campaigns and ensuring effective media buying practices. Kendra's expertise in programmatic media allows her to optimize digital advertising efforts for clients across various platforms.
Previous Experience in Media Planning and Buying
Prior to her current role, Kendra Tang gained extensive experience in media planning and buying. She worked at LaneTerralever as an Assistant Media Planner/Buyer for five months in 2016. Following this, she held multiple positions at R&R Partners, including Media Strategist and Programmatic Specialist, from 2017 to 2021. Additionally, she served as a Programmatic Media Manager at Wynn Resorts for nine months in 2021-2022.
Educational Background
Kendra Tang holds a Bachelor of Science in Business Administration with a focus on Marketing from Northern Arizona University, where she studied from 2008 to 2012. She furthered her education by obtaining a Master of Science in International Business with a concentration in Marketing and Finance from Maastricht University, completing her studies from 2012 to 2014.
Internship and Early Career Experience
Kendra's early career included an internship as a Brand Marketing Intern at Blacklabel in 2013, where she worked for three months in the Maastricht Area, Netherlands. She also served as Head Coach at Sports Beijing for five months in 2014-2015, gaining leadership experience in a sports environment. These roles contributed to her foundational knowledge in marketing and management.