Abi Jacks
About Abi Jacks
Abi Jacks serves as the Senior Director of Marketing for Europe at Rakuten Advertising, where she has worked since 2016. With extensive experience in marketing across various roles and companies, she focuses on supporting acquisition and retention goals while maximizing team efficiency.
Work at Rakuten Advertising
Abi Jacks has been with Rakuten Advertising since 2016, initially serving as Director of Marketing for the UK. In 2018, she advanced to the role of Senior Director of Marketing for Europe. In her current position, she works from San Mateo, California, where she collaborates with country business leaders to support acquisition and retention goals across Europe. Her responsibilities include maximizing the efficiency of the European marketing team and enhancing marketing strategies in collaboration with global centralized brand and product teams.
Previous Experience in Marketing
Before joining Rakuten Advertising, Abi Jacks held several marketing roles. She was the Head of Marketing at The Eventa Group from 2015 to 2016. Prior to that, she worked at Pure360 as Head of Marketing and was also the Founder of the Brighton Digital Marketing Festival from 2009 to 2015. Her earlier positions include Marketing Manager at Win from 2006 to 2008, Marketing Officer at Vokera Ltd from 2002 to 2004, and Assistant Product Manager at Dixons Retail for a brief period in 2002.
Education and Expertise
Abi Jacks studied Marketing at the Chartered Institute of Marketing (CIM) from 2005 to 2006. This educational background has equipped her with the knowledge and skills necessary to excel in various marketing roles throughout her career. Her expertise spans across different facets of marketing, including strategic planning, brand management, and team leadership.
Career Progression
Abi Jacks has demonstrated a progressive career in marketing, starting as an Assistant Product Manager at Dixons Retail in 2002. She gained experience as a Marketing Officer at Vokera Ltd and then as a Marketing Communications Executive at Defaqto. Her career continued to advance as she took on roles with increasing responsibility, culminating in her current senior leadership position at Rakuten Advertising.