Yuning (Elaine) Wu
About Yuning (Elaine) Wu
Yuning (Elaine) Wu is a Senior Analyst in Advanced Analytics at Rakuten Advertising, with a Master's degree in Marketing Analytics from the University of Rochester. She has previous experience as a Data Analyst at Apple and has held various marketing roles, including internships at Edelman and HYATT Hotels.
Work at Rakuten Advertising
Yuning (Elaine) Wu currently holds the position of Senior Analyst, Advanced Analytics at Rakuten Advertising. She has been with the company since 2020, contributing her expertise in data analysis and marketing strategies. Her role involves leveraging advanced analytics to drive marketing performance and optimize campaigns. Wu operates within the Greater New York City Area, where she applies her skills to enhance client outcomes and support the company's objectives.
Education and Expertise
Wu earned a Master's degree in Marketing Analytics from the University of Rochester - Simon Business School, where she studied from 2018 to 2019. Prior to this, she obtained a Bachelor of Management in Tourism Management from Beijing Forestry University, completing her studies from 2013 to 2017. Her educational background equips her with a solid foundation in analytics and marketing principles, which she utilizes in her professional roles.
Background
Before joining Rakuten Advertising, Wu gained valuable experience in various analytical and marketing roles. She worked as a Data Analyst at Apple in Beijing, China, for seven months in 2017 to 2018. Additionally, she served as a Digital Marketing Intern at Edelman for three months in 2017 and as a Marketing Analyst Intern at HYATT Hotels for six months from 2016 to 2017. These positions provided her with practical insights into data-driven marketing and analytics.
Professional Experience
Wu's professional journey includes significant roles in data analysis and marketing across multiple industries. At Apple, she focused on data analysis, contributing to the company's marketing efforts. Her internship at Edelman involved digital marketing tasks, while her time at HYATT Hotels allowed her to explore marketing analysis. These experiences have shaped her analytical skills and understanding of market dynamics.