Borislava Marcheva
About Borislava Marcheva
Borislava Marcheva serves as the Market Intelligence Lead at Rally Health since 2017, bringing extensive experience in strategy and market analysis from previous roles at LexisNexis, Avalere Health, and CEB (now Gartner). She holds a Master of Arts from Johns Hopkins University and a Bachelor of Arts from Smith College.
Work at Rally Health
Borislava Marcheva has served as the Market Intelligence Lead at Rally Health since 2017. In this role, she focuses on gathering and analyzing market data to inform strategic decisions within the organization. Her work contributes to understanding market trends and competitive positioning, aiding Rally Health in enhancing its services in the healthcare sector. She is based in Washington, District of Columbia.
Previous Experience in Market Intelligence
Before joining Rally Health, Borislava Marcheva worked at Avalere Health as a Senior Manager from 2013 to 2016. Her responsibilities included overseeing market research initiatives and providing insights to support healthcare strategies. Prior to that, she was a Strategy Analyst at LexisNexis from 2011 to 2013, where she contributed to strategic analysis and planning. Additionally, she worked at CEB, now known as Gartner, as a Strategy Analyst from 2005 to 2007.
Education and Expertise
Borislava Marcheva holds a Master of Arts degree from Johns Hopkins University, which she earned from 2007 to 2009. She also studied at Smith College, where she obtained a Bachelor of Arts degree from 2002 to 2004. Additionally, she attended the Tuck School of Business at Dartmouth in 2003, furthering her education in business strategy and market analysis.
Professional Background
Borislava Marcheva has a diverse professional background in market intelligence and strategic analysis. Her career spans over 15 years, during which she has held various roles that emphasize her expertise in healthcare market dynamics. Her experience includes significant positions at notable organizations, allowing her to develop a comprehensive understanding of the healthcare landscape.