Romain Tourneau
About Romain Tourneau
Romain Tourneau is a Digital Marketing Manager specializing in Account Based Marketing (ABM) with over 17 years of experience in multichannel marketing. He founded PACER, a digital marketing agency, and has a strong background in managing projects and collaborating with teams across various sectors.
Work at Rambus
Romain Tourneau serves as the Digital Marketing Manager specializing in Account Based Marketing (ABM) at Rambus. He has been in this role since 2021, contributing to the company's marketing strategies in Aix-en-Provence, Provence-Alpes-Côte d’Azur, France. His responsibilities include developing targeted marketing initiatives that align with Rambus's objectives and enhance client engagement.
Education and Expertise
Romain Tourneau holds a Master's degree in Marketing from SVKM's Narsee Monjee Institute of Management Studies (NMIMS), which he completed in 2007. He also earned a Master's degree in Management from KEDGE Business School, studying from 2004 to 2007. His educational background supports his expertise in digital marketing, particularly in B2B and high-tech environments.
Background
Before joining Rambus, Romain Tourneau worked at PLDA as the Head of Marketing from 2012 to 2021. During his nine years at PLDA, he developed a strong background in managing multiple projects and collaborating with various teams, including executive, technical, and sales departments. He has over 17 years of experience in multichannel marketing.
Achievements in Digital Marketing
Romain Tourneau is passionate about digital marketing and innovation. He advocates for the T-E-A-M method in marketing, which emphasizes targeting, engaging, activating, and measuring to optimize client strategies. He founded PACER, a digital marketing agency, in 2024, focusing on enhancing business performance for clients in high-tech, FinTech, software, and startup sectors.