Kaitlyn Spell
About Kaitlyn Spell
Kaitlyn Spell is a Product Marketing Manager with experience in various roles at companies such as Kuali, Inc. and Rebuy Engine. She specializes in market research, product messaging, and content strategy, with a strong focus on understanding technical product aspects.
Work at Rebuy Engine
Kaitlyn Spell serves as a Product Marketing Manager at Rebuy Engine, a position she has held since 2023. In this role, she focuses on creating strategic product messaging and content strategies that address the needs of target audiences. Kaitlyn has contributed to the company by authoring blog posts, including an introduction to Rebuy Smart Search on March 12, 2024, and a piece on Rebuy A/B Testing on November 16, 2023. Her work aims to enhance user understanding and engagement with Rebuy Engine's offerings.
Previous Experience at Kuali, Inc.
Kaitlyn Spell worked at Kuali, Inc. in various roles from 2017 to 2021. She began as Director of Events, where she managed event planning and execution for the company. She then transitioned to Senior Product Marketing Manager, focusing on product marketing strategies for one year before being promoted to Product Marketing Manager. Her tenure at Kuali, Inc. spanned three years, during which she developed a strong understanding of product messaging and market positioning.
Experience at cleverbridge
Kaitlyn Spell held the position of Director of Product Marketing at cleverbridge from 2022 to 2023. In this role, she was responsible for overseeing product marketing initiatives and strategies. Her leadership contributed to the company's marketing efforts during her nine-month tenure, focusing on driving business growth and enhancing market presence.
Education and Expertise
Kaitlyn Spell studied at Brigham Young University - Idaho, where she earned an Associate of Science (A.S.) in Sociology from 2011 to 2013. She later attended Utah Valley University, achieving a Bachelor’s Degree in Communication: Public Relations from 2015 to 2016. Her educational background has equipped her with skills in understanding audience needs and developing effective communication strategies.
Skills in Market Research and Strategy
Kaitlyn Spell specializes in researching market problems, competitors, and alternative solutions. She focuses on developing effective value propositions and market positioning. Her expertise includes identifying and solving target audience problems through strategic product messaging and content strategy. Additionally, she has a strong focus on understanding the technical aspects of products, which allows her to translate complex information into clear communications.