Cassidy Woods
About Cassidy Woods
Cassidy Woods is a Field Marketing Specialist at Recast Software, where she has worked since 2024. She has a background in marketing and communications, with previous roles at Recast Software and Luther College, and holds a Master's degree in Strategic Communication from the University of Minnesota.
Current Role as Field Marketing Specialist
Cassidy Woods currently serves as a Field Marketing Specialist at Recast Software, a position she has held since 2024. In this role, she develops and executes demand generation campaigns by collaborating with global sales teams, including Account Executives and Business Development Representatives. Cassidy manages marketing budgets and tracks spending to ensure efficient resource use. Additionally, she pilots new marketing tactics aimed at enhancing pipeline growth and improving operational efficiencies.
Previous Experience at Recast Software
Cassidy Woods has a history of roles at Recast Software, where she worked as a Market Development Representative from 2021 to 2022 and as a Marketing Coordinator from 2022 to 2024. During her time in these positions, she engaged with sales teams to monitor lead follow-up, qualification, and conversion processes. Her contributions helped shape the marketing strategies employed by the company.
Educational Background
Cassidy Woods earned a Master's degree in Strategic Communication from the University of Minnesota, where she studied from 2021 to 2023. Prior to this, she completed her Bachelor's degree in English, Communication, and Scandinavian Studies at Luther College from 2014 to 2018. Her educational background provides a strong foundation for her marketing expertise.
Professional Experience in Marketing and Communications
Cassidy has accumulated diverse experience in marketing and communications roles. She worked as an Editorial Intern at 1517 Media in 2017 and held various positions at Luther College, including Admissions Ambassador, Orientation Coordinator, and Communications and Marketing Visibility Student Worker. Additionally, she served as a Beer Ambassador at Toppling Goliath Brewing Co. and as a Retail Manager at The Beer Dabbler, showcasing her versatility in different marketing environments.
Logistical Support and Vendor Management
In her current and previous roles, Cassidy Woods provides comprehensive logistical support for marketing campaigns. This includes contract negotiation and vendor management, ensuring that marketing initiatives are executed smoothly and effectively. Her ability to manage these logistical aspects contributes to the overall success of the marketing strategies she implements.