Ciera Collins
About Ciera Collins
Ciera Collins is a Demand Generation Manager at Recast Software, where she has worked since 2023. With a background in marketing psychology, she specializes in creating effective marketing campaigns and has experience across various roles in the marketing field.
Work at Recast Software
Ciera Collins has been serving as the Demand Generation Manager at Recast Software since 2023. In this role, she focuses on developing and implementing marketing strategies that drive demand and enhance brand visibility. Prior to this position, she worked as a Marketing Campaign Specialist at Recast Software for two years, where she contributed to various marketing initiatives.
Previous Experience in Marketing
Before joining Recast Software, Ciera Collins held several marketing roles. She worked as an Online Marketing Specialist at Shea Homes from 2020 to 2022, where she focused on digital marketing strategies in Houston, Texas. Additionally, she served as a Marketing Associate at mma, inc. from 2018 to 2019, and as a Transportation Marketing Intern at the North Central Texas Council of Governments from 2016 to 2018.
Education and Expertise
Ciera Collins earned her Bachelor's degree in Marketing from The University of Texas at Arlington, where she studied from 2014 to 2018. Her academic background provides a foundation for her expertise in marketing psychology, which she applies to create effective marketing campaigns tailored to various industries and audiences.
Specialization in Marketing Psychology
Ciera Collins specializes in utilizing marketing psychology to design campaigns that resonate with different personas. Her approach is informed by a deep interest in understanding consumer behavior, allowing her to craft tailored marketing strategies that enhance engagement and conversion rates.
Achievements in Brand Awareness
Ciera Collins has a proven track record of enhancing brand awareness and return on investment through strategic marketing efforts. She effectively employs email marketing, webinars, and content syndication to achieve measurable results in her campaigns.