Alessandro Grasso

App Marketing Lead @ Recharge

About Alessandro Grasso

Alessandro Grasso serves as the App Marketing Lead at Recharge.com in Amsterdam, Netherlands, a position he has held since 2021. He has a background in business economics and extensive experience in CRM and marketing roles across various companies in Italy and the Netherlands.

Work at Recharge

Alessandro Grasso has been serving as the App Marketing Lead at Recharge.com since 2021. In this role, he focuses on developing and implementing marketing strategies for the company's mobile applications. His experience in marketing and CRM has contributed to enhancing user engagement and driving app growth. Prior to this position, he worked as the CRM & Marketing Automation Manager at Recharge.com from 2018 to 2021, where he was responsible for optimizing customer relationship management processes and marketing automation efforts.

Education and Expertise

Alessandro Grasso earned a Bachelor's degree in Economia e commercio (Business Economics) from Università degli Studi di Milano-Bicocca, completing his studies from 2009 to 2013. He also holds a High School Diploma in Computer Science from I.T.I.S. G. Marconi, which he obtained from 2003 to 2008. His educational background provides a strong foundation in both business principles and technical skills, which he applies in his marketing and CRM roles.

Professional Background

Alessandro Grasso has a diverse professional background in marketing, CRM, and business intelligence. He began his career as a Sales Assistant at MediaWorld in 2008, followed by a role as a Business Intelligence Developer at Sopra in 2013. He then transitioned to AMILON, where he served as a CRM Consultant and later as Lead CRM Consultant until 2017. Alessandro also worked at Accenture as a Digital Business Integration Consultant for a brief period before joining Recharge.com.

Career Progression at AMILON

At AMILON, Alessandro Grasso held two key roles, starting as a CRM Consultant from 2014 to 2016 and advancing to Lead CRM Consultant from 2016 to 2017. In these positions, he focused on enhancing customer relationship management strategies and improving client engagement through data-driven insights. His contributions helped streamline processes and optimize customer interactions within the organization.

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