Astrid Spruijt
About Astrid Spruijt
Astrid Spruijt is a Content Application Specialist and co-founder of Marketing Sisters, with extensive experience in content management and digital marketing across various industries, including FinTech and E-commerce.
Current Role at Marketing Sisters
Astrid Spruijt currently serves as a Co-founder at Marketing Sisters, a position she has held since 2022. The company is based in Utrecht, Nederland. In this role, she focuses on developing marketing strategies and content solutions for various clients, leveraging her extensive background in content management and digital marketing.
Work Experience at Recharge.com
Astrid has been employed at Recharge.com as a Content Application Specialist since 2020. Her responsibilities include managing content applications and ensuring quality standards are met. Prior to this role, she worked at Recharge.com as a Content & Quality Specialist from 2019 to 2020, where she contributed to content quality assurance and optimization.
Professional Background in Content Marketing
Astrid's career in content marketing began with her role as a Content Marketeer at Overstappen.nl in 2016. She has also held positions at CLUSE as a Content Specialist and later as a Content & Merchandising Specialist. Her experience spans various sectors, including FinTech, SaaS, E-commerce, Travel, Fashion, and Jewellery.
Educational Qualifications
Astrid studied at Hogeschool van Amsterdam, where she earned a Bachelor of Business Administration (BBA) in Communication Management from 2011 to 2016. She also attended Niftarlake College from 2005 to 2011, where she completed her secondary education.
Skills and Tools Proficiency
Astrid possesses advanced skills in a variety of tools essential for content management and digital marketing. She is proficient in analytics and optimization tools such as Google Analytics 360 and Hotjar. Additionally, she has expertise in SEO tools like Yoast SEO and MozBar, and is experienced with content management systems including Contentful and WordPress.