Anneka Hicks
About Anneka Hicks
Anneka Hicks serves as the Head of Marketing at Red Badger, focusing on driving revenues and enhancing customer lifetime values through marketing technology. With extensive experience in various marketing roles across multiple companies, she specializes in business transformation and automation solutions, particularly in the IT and Telecoms sectors.
Current Role at Red Badger
Anneka Hicks serves as the Head of Marketing at Red Badger, a position she has held since 2023. In this role, she focuses on driving revenues, improving processes, and maximizing customer lifetime values through strategic marketing technology. Her leadership aims to enhance the company's marketing efforts and align them with business objectives.
Previous Experience in Marketing
Prior to her current role, Anneka Hicks held several marketing positions across various organizations. She worked at ShoreTel as the EMEA Martech Manager - Growth & Automations from 2015 to 2017. Additionally, she served as the Recruitment Marketing Manager for Reed Managed Services from 2005 to 2007 and as Marketing Director at Wavenet from 2018 to 2020. Her diverse background includes roles in marketing management, sales, and business transformation.
Expertise in Marketing Technology
Anneka Hicks specializes in business transformation and automation solutions, particularly within the IT and Telecoms sectors. She has delivered over 40 HubSpot deployments across various industries, demonstrating her proficiency in marketing technology. Her expertise extends to website design and development using HubSpot CMS, WordPress, and Shopify, as well as knowledge in UX/UI design, content strategy, and API configurations.
Education and Professional Development
Anneka Hicks studied at CIM | The Chartered Institute of Marketing, where she gained foundational knowledge in marketing principles and practices. This education supports her extensive experience and expertise in the marketing field, allowing her to implement effective strategies in her roles.
Consulting and Advisory Roles
In addition to her work at Red Badger, Anneka Hicks is currently involved with Growth Fundamentals as a Business Growth Consultant, Marketing Director, and Solutions Advisory. She also works as a HubSpot Specialist at Metia. These roles enable her to offer consulting, training, and BPO services to clients, further showcasing her versatility and commitment to driving business success.