Christine Moore
About Christine Moore
Christine Moore serves as the Vice President of Marketing & Customer Experience at Reddy Ice, where she has worked since 2020. With a strong background in product development and marketing, she specializes in integrated marketing communications and brand strategy.
Work at Reddy Ice
Christine Moore serves as the Vice President of Marketing & Customer Experience at Reddy Ice, a position she has held since 2020. In this role, she focuses on enhancing customer engagement and developing marketing strategies that align with the company's goals. Reddy Ice operates in the ice manufacturing and distribution industry, and Moore's expertise in integrated marketing communications supports the company's efforts to strengthen its brand presence in the market.
Education and Expertise
Christine Moore earned her MBA in Marketing from Indiana University Bloomington, where she studied from 1993 to 1995. Prior to that, she obtained a Bachelor of Science in Marketing & Communications from California State University-Sacramento, completing her studies from 1985 to 1987. Her educational background provides a solid foundation for her expertise in product development, product marketing, and integrated marketing communications.
Professional Background
Christine Moore has a diverse professional background with extensive experience in marketing and communications. Before joining Reddy Ice, she held several significant positions, including Marketing Director at Goodyear Dunlop Tire, NA Ltd for one year, and Vice President of Global Marketing & Communications at Oakwood for nine years. She also served as Vice President of Global Marketing and Corporate Communications at SIRVA for six years and worked as a Vehicle Line Brand Manager at Ford Motor Company for eight years.
Marketing Experience
Christine Moore has a strong background in both traditional and non-traditional advertising methods. Her experience spans various industries, including automotive, relocation, and tire manufacturing. She has worked in start-up environments and with private equity firms, which has contributed to her comprehensive understanding of market dynamics and brand strategy. Moore's specialization in integrated marketing communications allows her to create cohesive marketing strategies that effectively reach target audiences.
Internal Communications Expertise
Christine Moore possesses a strong background in internal communications, which plays a crucial role in aligning organizational objectives with employee engagement. Her experience in this area enhances her ability to foster a positive company culture and ensure that marketing initiatives resonate with both internal and external stakeholders. This expertise supports her current role at Reddy Ice, where effective communication is vital for customer experience and brand loyalty.