Kirsty Roper
About Kirsty Roper
Kirsty Roper serves as the Interim Customer Marketing Manager at Redgate Software, where she has worked since 2021. With a background in accounts and customer content coordination, she plays a key role in enhancing the digital experience for customers and leads a team focused on customer retention strategies.
Current Role at Redgate Software
Kirsty Roper serves as the Interim Customer Marketing Manager at Redgate Software, a position she has held since 2021. In this role, she plays a key part in aligning the Customer Marketing team to enhance the digital experience for customers. She leads a team of four, focusing on achieving departmental objectives and improving customer engagement. Roper emphasizes the importance of product usage and content engagement data in shaping marketing strategies.
Previous Experience at Redgate Software
Kirsty Roper has extensive experience at Redgate Software, where she worked in various roles from 2015 to 2022. She began as a Purchase Ledger Clerk and then transitioned to Accounts Assistant before becoming a Customer Content Coordinator. During her tenure, she contributed to the development and execution of the 2022 customer retention strategy and collaborated with Product Management and Customer Success teams to address customer churn.
Experience at Iansyst Ltd
Prior to her roles at Redgate Software, Kirsty Roper worked at Iansyst Ltd from 2004 to 2013. She held multiple positions, including Account Executive, Purchasing Executive, and Purchase Ledger Clerk. Her diverse responsibilities during this time provided her with a solid foundation in account management and procurement processes.
Educational Background
Kirsty Roper completed her secondary education at Impington Village College, where she achieved GCSEs from 1991 to 1996. She then attended Impington Sixth Form College, obtaining A-Levels from 1996 to 1998. This educational background equipped her with essential skills for her professional career.
Contributions to Customer Marketing Strategy
In her current role, Kirsty Roper advocates for the importance of customer retention and engagement. She identifies metrics to measure the impact of the Customer Marketing team and reports quarterly customer insights to inform strategic business decisions. Roper also incorporates external best practices to enhance Redgate's customer marketing strategy.