REEF
REEF operates a proximity network powered by REEF OS, connecting brands to consumers through kitchen operations support, brand success solutions, and a platform for over 200 restaurant and retail brands. Founded in 2013, REEF employs 18,000 people and operates 8,000 locations across North America, Europe, and the Middle East.
Company Overview
REEF, founded in 2013, operates a proximity network that leverages its platform, REEF OS, to connect brands with consumers. Initially focused on transforming parking lots, the company rebranded in 2019 to reflect its broader mission of creating multi-functional spaces that enhance consumer access to goods and services. Its network includes support for kitchen operations and brand success, allowing brands to interact with over 200 relevant restaurant and retail partners.
REEF OS and Proximity Network
REEF OS powers the company's proximity network, facilitating customer acquisition, fulfillment, and last-mile delivery. Through this platform, REEF enables brands to optimize their operations and increase consumer engagement. The proximity network aims to transform single-use spaces into versatile environments, offering various digital solutions that integrate goods, services, and experiences for a more connected global consumer base.
Global Operations
REEF employs 18,000 individuals and operates in 8,000 locations across North America, Europe, and the Middle East. The company's extensive reach supports its mission of bringing consumers closer to essential goods and services, thereby creating an interconnected ecosystem of brands and consumers.
Services and Solutions
REEF provides a suite of services designed to bolster brand success and kitchen operations. Through its platform, brands gain access to over 200 relevant restaurant and retail brands, enhancing their market presence. The company's solutions include digital tools that streamline operations and improve consumer experiences, from acquisition to fulfillment and delivery.