Tsuf Eden

Product Lead @ REEF

About Tsuf Eden

Tsuf Eden is a Product Lead currently working at REEF in London, England, with a background in product management and research across various organizations, including Watchful and PayPal.

Current Role at REEF

Tsuf Eden serves as Product Lead at REEF, a position he has held since 2022 in London, England. In this role, he focuses on creating consumer-oriented products that generate positive user experiences. His responsibilities include overseeing product development and collaborating with various stakeholders to ensure alignment with business objectives.

Previous Experience at Watchful

Before joining REEF, Tsuf Eden worked at Watchful as Product Lead from 2020 to 2021. He also held the position of Research Analyst at Watchful for seven months in 2019 to 2020. His tenure at Watchful contributed to his expertise in product management and research analysis.

Background in Technology and Military

Tsuf Eden has a diverse background that includes experience in both technology and military sectors. He worked at PayPal as a Learning Technology Expert from 2017 to 2018 in the Tel Aviv Area, Israel. Additionally, he served in the Israeli Navy, where he held roles such as Website Manager and Head of Social Media and Inquiries Department from 2011 to 2014.

Education and Qualifications

Tsuf Eden studied at the Holon Institute of Technology, where he earned a Bachelor of Arts in Educational/Instructional Technology from 2015 to 2018. His educational background supports his focus on product development and instructional design.

Skills and Expertise

Tsuf Eden is known for his ability to collaborate effectively with diverse stakeholders, driving business development initiatives. He emphasizes continuous learning from data, colleagues, and customers to enhance his product development skills. His experience in both startup and corporate environments allows him to adopt a versatile approach in product management.

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