Andrés Hernandez
About Andrés Hernandez
Andrés Hernandez is a Performance Marketing Manager at Refine Labs, where he has worked since 2021. He has a diverse background in marketing and sales, with previous roles at companies such as Apple, Pearson, and Boston Children's Hospital.
Current Role at Refine Labs
Andrés Hernandez has been serving as the Performance Marketing Manager at Refine Labs since 2021. In this role, he specializes in managing high levels of ad spend to exceed key performance indicators in digital marketing campaigns. He has developed and implemented performance marketing strategies that significantly increased ROI for clients, showcasing his ability to leverage data analytics for optimizing paid search and social media marketing efforts.
Professional Background
Andrés Hernandez has a diverse professional background in marketing and customer experience. He worked at Apple as a Specialist for six months in 2012, followed by a role at Boston Children's Hospital as a Patient Experience Representative II from 2013 to 2016. He transitioned to marketing roles, serving as a Sales and Marketing Specialist and later as Jr. VP at Phantom Gourmet. His experience also includes positions at Pearson as Media Manager and Associate Market Research Analyst, as well as a brief tenure at Alert Innovation as Sr. Analyst, Marketing.
Education and Expertise
Andrés Hernandez earned a Bachelor of Science degree in Music from Northeastern University, where he studied from 2008 to 2013. He completed his high school education at Fenway High School, receiving his diploma in 2008. His academic background complements his expertise in digital marketing, particularly in managing ad spend and utilizing data analytics to drive marketing strategies.
Career Progression
Andrés Hernandez's career progression reflects a steady advancement in the marketing field. After beginning his career at Best Buy as an Apple Expert from 2010 to 2012, he moved to various roles that enhanced his marketing skills. His positions at Phantom Gourmet and Pearson allowed him to build a strong foundation in sales and marketing, ultimately leading to his current role at Refine Labs, where he focuses on performance marketing.