Erik Sena
About Erik Sena
Erik Sena is a Senior Copywriter currently working at Refine Labs, with a diverse background in copywriting and creative direction across various companies. He has contributed to brands like KFC and Taco Bell and holds a B.A. in Journalism from San Diego State University.
Current Position at Refine Labs
Erik Sena serves as a Senior Copywriter at Refine Labs, a role he has held since 2023. In this position, he is responsible for developing compelling copy that aligns with the company's marketing strategies. His expertise in crafting engaging narratives contributes to the overall brand messaging and communication efforts at Refine Labs.
Previous Experience in Copywriting
Prior to his current role, Erik held various positions in the field of copywriting. He worked as a Senior Copywriter at Grizzly from 2021 to 2023, where he contributed to multiple projects. He also served as a Copywriter at TBWA\Chiat\Day for seven months in 2021 and as a Freelance Copywriter for Taco Bell in 2017. His experience spans several notable brands, enhancing his skills in creating effective marketing content.
Educational Background in Journalism
Erik Sena earned a Bachelor of Arts in Journalism with an emphasis in advertising from San Diego State University, completing his studies from 2012 to 2016. This educational foundation provided him with essential skills in communication, writing, and advertising strategies, which he has applied throughout his career in copywriting.
Creative Process and Methodology
Erik describes his creative process as a blend of cultural consumption, thesaurus exploration, and improvisation. This approach allows him to generate innovative ideas and develop unique content for various brands. His ability to adapt and draw inspiration from diverse sources plays a significant role in his effectiveness as a copywriter.
Notable Brand Collaborations
Throughout his career, Erik has developed creative ideas for several well-known brands, including BEHR, Brixton, KFC, Cardless, and Martinelli's. His work with these brands showcases his versatility and ability to tailor messaging to different target audiences, contributing to successful marketing campaigns.