Evan Hughes
About Evan Hughes
Evan Hughes serves as the Vice President of Demand Generation at Refine Labs and has been a Strategic Advisor at Aptivio since 2023. With extensive experience in marketing and demand generation, he has worked with various companies including Amazon Web Services and Microsoft, and has a strong focus on helping SaaS startups grow revenue.
Work at Refine Labs
Evan Hughes serves as the Vice President of Demand Generation at Refine Labs, a position he has held since 2021. In this role, he is responsible for developing and implementing demand generation strategies that drive growth for the company. His work involves creating clarity and structure in complex marketing environments, focusing on improving results through innovative approaches. Prior to this role, he was the Director of Demand Generation at Refine Labs for seven months in 2021.
Current Role at Aptivio
Since 2023, Evan Hughes has been working as a Strategic Advisor at Aptivio. In this capacity, he advises on growth strategies tailored for B2B and B2C SaaS companies, particularly focusing on demand creation and demand capture strategies. His expertise in this area supports Aptivio's objectives in enhancing their market presence and revenue generation.
Professional Background
Evan Hughes has a diverse professional background in marketing and demand generation. He has held various roles at notable companies, including Amazon Web Services (AWS), where he worked as a Senior Marketing Manager and Manager of Paid Search. His experience also includes positions at Walgreens and drugstore.com, where he focused on paid search and retail marketing. Additionally, he worked at Microsoft as an Account Manager in Microsoft Advertising.
Education and Expertise
Evan Hughes earned a Bachelor of Arts degree in Global Studies and Business Administration from the University of Washington. His educational background complements his extensive experience in marketing and demand generation, equipping him with the skills necessary to advise startups and established companies on effective marketing strategies and revenue growth.
Achievements in Demand Generation
Evan Hughes has a proven track record in demand generation, particularly in the SaaS sector. He has transitioned from stable roles to focus on helping startups build demand and grow revenue, especially during the global pause in 2020. His passion for improving marketing efforts and driving organizational efficiencies has led to successful demand generation programs and go-to-market strategies that enhance inbound growth.