Lisa Yang, MBA
About Lisa Yang, MBA
Lisa Yang is a Performance Marketing Manager with over 11 years of experience in marketing strategy development and execution. She has held various roles in marketing across multiple companies, including positions at Fantasea Cruising, Keypath Education, and Refine Labs.
Current Role at Refine Labs
Lisa Yang serves as the Performance Marketing Manager at Refine Labs, a position she has held since 2022. In this role, she focuses on leveraging data analytics to create marketing strategies that drive traffic growth and customer acquisition. Refine Labs specializes in generating insights at scale, executing strategies for over 60 B2B SaaS companies.
Previous Experience in Marketing
Prior to joining Refine Labs, Lisa held several marketing positions. She worked as a Paid Media Specialist at Keypath Education from 2018 to 2022, and as an Acquisition Specialist at HomeStars from 2017 to 2018. Additionally, she served as a Digital Marketer at Thomson Reuters in 2017 and as a Promotions, Branding, and Experience Manager at Fantasea Cruising in 2015.
Educational Background
Lisa Yang earned her Master of Business Administration (MBA) from Suffolk University - Sawyer Business School, completing her studies from 2020 to 2021. She also holds a Bachelor of Administrative Studies with a Specialized Honour in Marketing from York University, where she studied from 2004 to 2009.
Marketing Expertise and Specialization
With over 11 years of experience in marketing strategy development, Lisa specializes in using data analytics to design creative marketing campaigns. Her expertise is focused on traffic growth and new customer acquisition, making her a valuable asset in the marketing field.
Career Timeline
Lisa's career in marketing began with her role as a Student Financial Services Assistant at Osgoode Hall Law School in 2009. She progressed through various positions, including Associate In-Store Marketing Manager at Sears Canada from 2010 to 2012, and Digital Marketing Consultant at ReachLocal Australia & New Zealand from 2013 to 2015, before moving to her more recent roles in Canada.