🤘 Matthew Sciannella
About 🤘 Matthew Sciannella
Matthew Sciannella serves as the Senior Director of Demand Generation at Refine Labs, where he has worked since 2024. With a diverse background in marketing across various sectors, he has held multiple roles in both B2B and SaaS environments, contributing to significant marketing advancements.
Work at Refine Labs
Matthew Sciannella currently serves as the Senior Director of Demand Generation at Refine Labs, a position he has held since 2024. In this role, he focuses on integrating demand generation strategies with content and product marketing to enhance business growth. Prior to this position, he was the Director of Demand Generation at Refine Labs from 2022 to 2024, where he contributed to revolutionizing marketing functions for high-growth B2B SaaS companies.
Education and Expertise
Matthew holds a Master’s Degree in Marketing/Marketing Management from the University of Maryland Global Campus, which he completed from 2013 to 2015. He also earned a Bachelor’s Degree in English Languages and Literature from the University of Maryland, studying from 2003 to 2008. His educational background supports his expertise in demand generation and content marketing strategies.
Background in Marketing
Matthew has a diverse background in marketing, having worked in various roles across multiple sectors. He began his career in government contracting before transitioning to B2B marketing. His experience includes positions such as Marketing and Communications Intern at the Federal Reserve System and Marketing Advisor for Sales Enablement in B2B Manufacturing. He has also held significant roles in hardware manufacturing and OEM equipment marketing.
Previous Work Experience
Matthew has held several key marketing positions throughout his career. He worked as Marketing and Brand Manager at Kirlin Builders LLC from 2010 to 2016, followed by a role as Marketing Manager at Abicor Binzel from 2016 to 2018. He then served as Director of Marketing at Abicor Binzel until 2020. Additionally, he worked at Gorilla 76 in various capacities, including Thinker & Strategy Director and Thinker & Senior Strategist, contributing to strategic marketing initiatives.
Achievements in Demand Generation
Matthew is recognized for his ability to integrate demand generation strategies with content and product marketing. His work has significantly contributed to driving business growth in the organizations he has been part of. His role at Refine Labs has been particularly impactful in shaping marketing functions for B2B SaaS companies, showcasing his expertise in the field.