Ryan O.
About Ryan O.
Ryan O. is a Senior Performance Marketing Manager at Refine Labs, specializing in paid search and social channels. He has a diverse background in digital marketing and analytics, with experience in various roles across multiple companies since 2013.
Current Role at Refine Labs
Ryan O. serves as the Senior Performance Marketing Manager at Refine Labs, a position he has held since 2023. In this remote role, he focuses on optimizing performance marketing strategies to enhance the company's outreach and effectiveness. His responsibilities include managing paid search and social channels, leveraging platforms such as Google, Bing, Facebook, and LinkedIn.
Previous Experience in Performance Marketing
Before joining Refine Labs, Ryan O. worked as a Performance Marketing Manager at the same company from 2022 to 2023. He also held the position of Paid Ads Specialist II at ISACA from 2021 to 2022. His career in digital marketing includes roles at Break The Web as a Digital Marketing Consultant, and various positions in the Madison, Wisconsin area, including Marketing Specialist at Winbound and Digital Marketing Specialist at The Soap Opera.
Educational Background
Ryan O. earned a Bachelor of Applied Science in Business Administration with a focus on Marketing from Purdue Global. He completed his studies from 2018 to 2020. This educational foundation supports his expertise in digital marketing and performance management.
Expertise in Digital Marketing
Ryan O. possesses extensive expertise in paid search and paid social channels. He is skilled in using Google Analytics 4 and CRMs such as Salesforce and Hubspot to analyze marketing efficiency. Additionally, he is enhancing his skills in Account-Based Marketing (ABM), specifically focusing on the 6Sense platform. His background includes developing content for SEO channels, emphasizing keyword research and on-page optimization.
Personal Interests and Community Engagement
Residing on the West-side of Madison, Wisconsin, Ryan O. has a personal interest in connecting with individuals in B2B marketing and those living in the local area. He is a fan of the Packers, cheese, and beer, reflecting his engagement with the community and local culture.