Carol Lu Vernooij
About Carol Lu Vernooij
Carol Lu Vernooij serves as the Chief Marketing Officer at Reforged Labs, where she focuses on developing a GenAI martech platform for mobile gaming developers. She has held various significant roles at companies like Google, Goldman Sachs, and Spectral, contributing to substantial revenue growth and user acquisition.
Current Role at Reforged Labs
Carol Lu Vernooij serves as the Chief Marketing Officer at Reforged Labs, a company that is part of Y Combinator's Winter 2022 batch. She has been in this role since 2023, focusing on building a full-stack GenAI martech platform. This platform aims to automate ad video creation and analytics specifically for mobile gaming developers. Her leadership is integral to the company's marketing strategies and product development.
Previous Experience at Google
Vernooij has held multiple positions at Google, including Global Search Automation Product Lead from 2018 to 2019 and Global Mobile Product Lead in 2017. She also served as the App Ads Global Product Marketing Lead from 2019 to 2022. During her tenure, she led marketing and thought leadership initiatives for analytics, creative, and privacy products, contributing to over $1.5 billion in annual recurring revenue.
Professional Background in Finance and Technology
Before her roles in marketing and product management, Vernooij worked at Goldman Sachs as a Legal Analyst from 2010 to 2012 in Hong Kong. She transitioned to the technology sector, where she held positions such as Senior Product Manager at Yodo1 Games and Director of Product Marketing at QuickNode and Spectral. Her experience includes managing branding and go-to-market processes that contributed to significant fundraising efforts.
Educational Qualifications
Carol Lu Vernooij earned her Bachelor of Arts in Politics and International Relations from Princeton University, completing her studies from 2006 to 2010. She later pursued an MBA at Harvard Business School, focusing on Business Administration and Management, from 2015 to 2017. Her educational background supports her expertise in marketing and product strategy.
Achievements in Product Marketing
Vernooij has a track record of pioneering innovative solutions and contributing to substantial funding rounds in the tech industry. Notably, she played a key role in developing an app social solution at a mobile publishing startup, which secured $12 million in funding from Alibaba. Additionally, she contributed to $60 million fundraising rounds by revamping branding and go-to-market strategies at SaaS and infrastructure startups.