Reframe (Glucobit)
Glucobit, formerly known as Reframe, is a healthcare company based in Atlanta, GA, offering a digital platform to help individuals moderate or quit alcohol use through neuroscience and psychology-based programs.
Services
Reframe offers a personalized plan to help users quit or cut back on drinking for a yearly fee of $100. The service includes access to forums, group challenges, courses, educational readings, guided meditations, and daily meetings/check-ins. Reframe also provides one-on-one coaching through the Thrive Coaching program as an add-on to the Premium membership. Certified Thrive Coaches offer daily chats, premium video content, private support meetings, and a 24-hour concierge service.
Industry and Sub-Industry
Reframe operates in the healthcare industry, specifically within the consumer health and wellness sub-industry. The company focuses on addressing alcohol use through neuroscience and psychology rather than traditional 12-Step recovery programs. Reframe’s approach caters to individuals seeking moderation as well as those aiming for total abstinence.
Reframe History
Reframe, now known as Glucobit, was a part of the Y-Combinator batch S21. The company is based in Atlanta, GA, and employs a team of 35. Initially known as Reframe, the company has evolved to create a specialized program for alcohol use reduction by leveraging modern understandings from neuroscience and psychology.
Availability and Accessibility
Reframe is available internationally with live support group meetings scheduled around Pacific and East Coast Time zones. Users can download the app via the App Store for iOS devices and the Google Play Store for Android devices. A web version of the app is also in development. Users have the option to try the service with a 7-day free trial. Despite being HIPAA compliant, the service does not currently accept insurance for payment. Privacy is maintained with users having the option to remain anonymous on private forums.
User Statistics and Feedback
Reframe reports that 91% of its users experience a substantial decrease in alcohol use within three months. Notably, 80% of users participate with the goal of cutting back on their alcohol consumption rather than quitting completely. Programs are available to support both moderation and abstinence practices. The focus on user feedback and statistics highlights the effectiveness and user satisfaction with the Reframe program.