Paige Northup
About Paige Northup
Paige Northup serves as the Senior Manager of Integrated Marketing at Rent the Runway, where she is recognized for her impactful messaging and innovative marketing strategies. She holds degrees from The Johns Hopkins University and the University of Virginia, and has a diverse professional background in marketing and education.
Current Role at Rent the Runway
Paige Northup serves as the Senior Manager of Integrated Marketing at Rent the Runway. In this role, she has been instrumental in developing and implementing inbound marketing strategies that have contributed to the company's revenue growth. Her focus on creating engaging messaging resonates with Rent the Runway's target audience. She has been with the company since 2022 and continues to enhance brand appeal through innovative marketing approaches.
Previous Experience in Marketing
Prior to her current position, Paige Northup held several marketing roles. She worked as a Marketing Manager at CommonBond.co for two months in 2021. She also served as a Marketing Associate at CommonBond.co from 2019 to 2021. Following that, she worked at Truveris, first as a Strategic Marketing Manager from 2021 to 2022, and then briefly as Senior Manager, Strategic Marketing in 2022. Her experience spans various aspects of marketing, including strategy development and execution.
Educational Background
Paige Northup studied at The Johns Hopkins University, where she achieved a Secondary Mathematics Certification in the School of Education. She also attended the University of Virginia, earning a degree in Marketing from the McIntire School of Commerce. Additionally, she participated in a Study Abroad Program at Esade in Barcelona, Spain. Her educational background supports her expertise in both marketing and education.
Teaching Experience
Before entering the marketing field, Paige Northup worked as a Corps Member with Teach For America. From 2017 to 2019, she taught middle school math in Baltimore, Maryland. This experience provided her with a strong foundation in education and the ability to communicate complex concepts effectively, which she later applied in her marketing career.
Marketing Skills and Strategies
Paige Northup is known for her ability to create punchy messaging that resonates with audiences. She incorporates a unique blend of personality into her marketing strategies, enhancing brand appeal. Additionally, she utilizes sharp analytics to optimize marketing campaigns and improve customer engagement. Her approach to marketing emphasizes both creativity and data-driven decision-making.