Sonia Evers
About Sonia Evers
Sonia Evers serves as the Director, Head of Editorial and Copy at Rent The Runway, a position she has held since 2022. With a diverse background in editorial, marketing, and brand consulting, she specializes in storytelling and brand voice development across various lifestyle categories.
Work at Rent the Runway
Sonia Evers currently serves as the Director, Head of Editorial and Copy at Rent The Runway. She has held this position since 2022. Prior to this role, she worked at the same company as the Director of Brand & Content Strategy from 2021 to 2022 and as a Senior Manager of Brand and Content from 2020 to 2021. Evers has contributed to various editorial and brand initiatives during her tenure, focusing on storytelling and brand identity.
Education and Expertise
Sonia Evers holds a Master's Degree in Creative Non-Fiction from Sarah Lawrence College. She also earned a Bachelor of Arts degree in Art History with a minor in Studio Art from Dickinson College. Additionally, she studied Creative Writing at The New School. Evers has expertise in developing brand voice and identity across multiple lifestyle categories, including fashion, beauty, wellness, and luxury.
Background
Sonia Evers has a diverse professional background in editorial, marketing, journalism, and brand consulting. She began her career as a Research Assistant at Christie's in 2009. Over the years, she has held various roles, including Editorial Director at FASHION etc and Lead Brand Strategist at Amazon Fashion. Evers has also worked as a Senior Copywriter at ANN INC. and as a Freelance writer and editor.
Achievements
Sonia Evers has a proven track record in creating compelling taglines and campaigns that resonate with target audiences. Her strategic approach to storytelling is informed by her extensive experience in both long and short form writing. Evers specializes in concept development and voice evolution, which are essential components of her role in brand strategy.