Shivani Bajaj
About Shivani Bajaj
Shivani Bajaj is an Associate Director of Product Marketing at Replicon, with extensive experience in product marketing and corporate banking across various global markets. She has held several key positions in companies such as Fundtech and Intellect Design Arena Ltd, specializing in market research, sales enablement, and crafting content for the buyer journey.
Current Role at Replicon
Shivani Bajaj serves as the Associate Director of Product Marketing at Replicon, a position she has held since 2021. In this role, she leads the product marketing function for a Time Intelligence Platform. Her responsibilities include conducting market research, developing positioning and messaging strategies, overseeing go-to-market (GTM) launches, and enabling sales teams. She focuses on growth marketing initiatives to enhance the platform's market presence.
Previous Experience at Replicon
Prior to her current role, Shivani worked at Replicon as a Senior Product Marketing Manager for seven months in 2021. During this time, she contributed to various marketing strategies and initiatives that supported the company's product offerings. Her experience at Replicon has provided her with insights into the company's operations and market dynamics.
Professional Background in Product Marketing
Shivani has a diverse background in product marketing, having held positions at several organizations. She worked as the Global Product Marketing Head for Transaction Banking at Intellect Design Arena Ltd from 2015 to 2017. Additionally, she served as a Product Marketing Manager at D+H from 2013 to 2015. Her roles have equipped her with skills in market research, competitor intelligence, and crafting content for the buyer journey.
Experience in Corporate Banking
Shivani's career in corporate banking began at Fundtech, now part of D+H, where she worked from 2006 to 2009 as a Business Analyst. She later advanced to the role of Senior Product Consultant at the same company from 2009 to 2013. Her experience in corporate banking has provided her with a solid understanding of the financial services industry and its operational requirements.
Educational Background
Shivani Bajaj earned her MBA in Finance from the Indira Institute of Management, Pune, where she studied from 2004 to 2006. This educational foundation has contributed to her expertise in product marketing and her ability to analyze market trends and financial data effectively.