Resonance
Resonance, based in San Francisco, CA, offers a headless CMS tailored for B2B in-product marketing, facilitating rapid campaign creation and optimization with low to no-code tools.
Services
Resonance provides a headless CMS that allows full control over the appearance of in-product messages, including font, color, style, and content. The company offers a low-code tool for initial setup and enables no-code campaign launches, which is suitable for teams with limited engineering resources or many non-technical users. Resonance's platform enables up to 4x-8x more campaign variants to be experimented with, optimizing conversion rates. The service allows users to reach the best performing campaign variant up to 7x faster, set up contextual triggers for in-product messages that respond in real time to user behaviors, and embed messages directly into the product, going beyond traditional popup formats.
Company Location
Resonance is headquartered in San Francisco, CA, USA. The company operates primarily in the United States of America and Canada. The strategic location in San Francisco places Resonance in a hub of innovation and technology.
Industry and Sub-Industry
Resonance operates within the B2B marketing industry, specifically focusing on providing a modern content management system tailored towards in-product marketing. Their platform is designed to convert customers into power users and facilitate the creation of in-product experiences such as targeted upsell modals to drive feature adoption. The system is engineered for websites built on React, making it easily integrable for companies using this popular front-end library.
Y-Combinator Batch
Resonance was part of the Y Combinator W24 batch. This affiliation with Y Combinator, a well-known startup accelerator, provides Resonance with significant credibility and a network of resources and support to help ensure the company's continued growth and success.
Campaign Features
Resonance allows the creation of in-product experiences like onboarding & activation, engagement, conversion, and retention & churn reduction. Their platform supports the creation of campaign analytics, intelligent targeting, and sophisticated campaign impression management. Designed for both technical and non-technical users, campaigns can be created in minutes with low or no code requirements. Stakeholders can use the Examples page to find real-life examples of in-product messages for inspiration.