Alisha Torres
About Alisha Torres
Alisha Torres is a Senior Product Manager at Resonate, specializing in US consumer studies. With extensive experience in research methodologies and product management, she has held various positions in notable organizations, focusing on brand management and consumer insights.
Work at Resonate
Alisha Torres has been serving as the Senior Product Manager for the US Consumer Study at Resonate since 2022. In this role, she focuses on managing research initiatives that provide insights into consumer behavior and preferences. Her work involves utilizing both quantitative and qualitative research methodologies to inform product development and marketing strategies.
Previous Experience in Product Management
Before joining Resonate, Alisha Torres held several positions in product management and research. She worked at Experian as the Manager of Technical Product Management within the Simmons Research division from 2012 to 2016. Additionally, she served as the Senior Manager of Product Management at MRI-Simmons from 2019 to 2020 and at Simmons Research from 2016 to 2019, where she focused on brand management and advertising effectiveness.
Research Expertise
Alisha Torres possesses extensive expertise in both syndicated and custom research methodologies. She has experience managing research projects that target diverse populations, including multicultural groups and various age cohorts. Her skills in survey design and data analysis contribute to her ability to deliver data-driven insights for product management.
Educational Background
Alisha Torres studied at Northeastern University - D'Amore-McKim School of Business, where she earned a Bachelor of Science in International Business (BSIB). This educational foundation supports her career in product management and research, equipping her with the necessary skills to analyze market trends and consumer insights.
Career Timeline
Alisha Torres has built a diverse career in market research and product management. Her professional journey includes roles at GfK Custom Research as Research Director from 2000 to 2006, The Nielsen Company as Senior Client Service Executive from 2006 to 2007, and Royal Caribbean International as Analyst in Consumer Insights from 2010 to 2012. She also worked at Encuesta, Inc. as Senior Project Director in 2008 and at Simmons Research in various capacities.