Mallory Hope O'donnell
About Mallory Hope O'donnell
Mallory Hope O'Donnell is a Manager of Campaign Strategy at Resonate, where she has worked since 2012. With a background in marketing and media planning, she has held various roles in the industry, including positions at Us News Ventures, Bulletin Intelligence, and Ixi Services.
Current Role at Resonate
Mallory Hope O'Donnell serves as the Manager of Campaign Strategy at Resonate, a position she has held since 2012. In this role, she is responsible for overseeing the development and execution of campaign strategies that align with client objectives. Her expertise in media planning and buying plays a crucial role in optimizing advertising budgets across various platforms. O'Donnell's extensive experience in digital media enhances her ability to create effective online content and advertising campaigns.
Previous Experience at Resonate
Prior to her current role, Mallory Hope O'Donnell worked at Resonate as a Campaign Manager from 2009 to 2011. In this capacity, she managed multiple campaigns, ensuring they met client goals and adhered to timelines. Her work during this period contributed to her understanding of campaign dynamics and client engagement strategies.
Marketing Experience at Bulletin Intelligence
Mallory Hope O'Donnell was employed as a Marketing Manager at Bulletin Intelligence from 2008 to 2009. In this role, she focused on developing marketing strategies that supported the company's objectives. Her experience in this position further solidified her skills in marketing and campaign management.
Education and Expertise
Mallory Hope O'Donnell earned a Bachelor of Science degree in Marketing, Commerce, and Management from the University of Virginia, completing her studies from 2003 to 2007. This educational background provided her with foundational knowledge in marketing principles and practices. Her expertise includes media planning and buying, digital media management, and email production, which are essential for effective marketing strategies.
Early Career and Internships
Mallory Hope O'Donnell began her career as a Marketing Intern at Ixi Services, a Division of Equifax, in 2006. This internship lasted for one month and provided her with initial exposure to the marketing field. She also worked as a Marketing Associate at Us News Ventures from 2007 to 2008, where she gained further experience in marketing operations.