Rick Marshall
About Rick Marshall
Rick Marshall is the Director of Agency Sales at Resonate, where he has worked since 2019. He has extensive experience in consumer marketing, programmatic advertising, and partnership marketing, with previous roles at MultiView, The Richards Group, Datawrkz, and Home Team Sports.
Work at Resonate
Rick Marshall has been serving as the Director of Agency Sales at Resonate since 2019. In this role, he focuses on leveraging real-time consumer insights and data to drive marketing strategies. His work involves simplifying marketing complexities and enhancing the effectiveness of agency sales through strategic consumer understanding. He operates within the Dallas-Fort Worth Metroplex, contributing to Resonate's mission of providing actionable insights for marketing professionals.
Previous Experience in Sales and Marketing
Before joining Resonate, Rick Marshall held several positions that contributed to his expertise in sales and marketing. He worked at MultiView as Programmatic Media Sales from 2014 to 2017, where he focused on automated advertising solutions. Prior to that, he was the Director of Sales at Datawrkz from 2017 to 2019. His earlier experience includes a four-year tenure as Group Media Director at The Richards Group from 1996 to 2000 and twelve years as an Account Executive at Home Team Sports, a division of Fox Sports Media Group.
Education and Expertise
Rick Marshall earned a Bachelor of Business Administration (B.B.A.) in Marketing from Texas State University, where he studied from 1987 to 1991. His educational background laid the foundation for his extensive career in marketing and sales. He possesses a strong understanding of integrated marketing, which combines various methods such as digital, social media, and traditional advertising to create cohesive strategies. Additionally, he has expertise in programmatic advertising and partnership marketing.
Background in Consumer Marketing
Rick Marshall has a proven track record in strategic and tactical consumer marketing. His approach focuses on understanding consumer behavior and motivations, which allows him to tailor marketing strategies effectively. His experience spans various roles and industries, emphasizing the importance of consumer insights in driving marketing success. This background supports his current role at Resonate, where he applies these principles to enhance agency sales.
Partnership Marketing and Sponsorship Activation
Rick Marshall has a strong background in partnership marketing and sponsorship activation. This involves creating and managing strategic partnerships that enhance brand visibility and engagement. His experience in this area is complemented by his work in various sales and marketing roles, where he has successfully implemented strategies that leverage partnerships to achieve marketing objectives.