Shiva Sharif
About Shiva Sharif
Shiva Sharif serves as the Executive Director of Custom Models, Data Enrichment, Insights & Activation Solutions at Resonate, where he has worked since 2016. He specializes in custom segmentation, CRM onboarding, and enhancing customer engagement through personalized marketing strategies.
Work at Resonate
Shiva Sharif has been serving as the Executive Director of Custom Models, Data Enrichment, Insights & Activation Solutions at Resonate since 2016. Based in Reston, VA, Shiva has contributed to the company's growth by leveraging expertise in developing custom segmentation schemas and conducting customer target analysis. This role involves optimizing marketing efforts through data-driven insights and enhancing customer engagement strategies.
Education and Expertise
Shiva Sharif holds a Master of Arts in Communication: Journalism & Public Affairs from American University, where he studied from 2011 to 2013. He also earned a Bachelor of Arts cum laude in International Affairs from The George Washington University. Additionally, he obtained a Paralegal Certificate from Georgetown University. This educational background supports his specialization in CRM onboarding and custom audience creation.
Background
Shiva Sharif has a diverse professional background that includes extensive experience in media measurement and attribution. This expertise allows him to contribute to more effective marketing campaigns. He is recognized for his ability to turn around underperforming accounts and exceed sales goals in complex environments, showcasing his strategic approach to business challenges.
Achievements
Shiva Sharif is known for his superior reputation among senior executives, clients, and colleagues. He is recognized as a customer-centric and ethical team member, which has contributed to his success in various roles. His proven track record in enhancing customer engagement through personalized marketing strategies further underscores his impact in the field.